Eat, Shop, and Have Fun at Qianmen China-Chic Consumption Season
On October 28, the "Qianmen China-Chic Consumption Season" kicked off.
This event, which will continue until November 13, features e-commerce live-streaming, the launch of digital collections, and opportunities to interact with new technology. Here, consumers can enjoy a unique experience that combines food, shopping, and exciting cultural activities.
The Qianmen China-Chic Consumption Season promotional event
Qianmen, located on Beijing's central axis, is home to many time-honored brands. More importantly, it also keeps alive Beijing’s celebrated traditional architecture, folk culture, guild halls and merchant culture.
Tourists visiting stalls at the China-Chic Art Market
A little girl selecting creative cultural products
At the "Digital Rejuvenation of Qianmen" launch event, the digital collections of the Consumption Season made debut on the digital collection platform "Time Collection" on the Xinhua News Agency official App. The collections are available both online and offline, and can also be sent to designated receivers.
Traditional craft of inside painting
Traditional Cuihualou cuisines
The Consumption Season also saw the launch of "AR Qianmen Avenue"(AR前门大街), a mini-program that provides merchants and consumers with a range of services, including navigation, notification of special offers, and interactive games, as well as the location of toilets, baby care rooms, and other amenities, digitizing the entire consumption experience.
（Source: The Beijing News）
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